Are your products less welcome in the US? Here’s what you need to know about the new import tariffs

President Trump is doubling down on his “America First” policy – and Dutch businesses will feel the impact. Importing European products into the United States is about to get much more expensive, with serious consequences.

Why Extra Import Tariffs?

With these new tariffs, Trump aims to protect American production. His reasoning: if European products become more expensive, Americans will turn to domestic brands. That makes these tariffs particularly painful for:

• American consumers and importers, who face higher costs

• European companies exporting to the US

What Is Changing?

In July, the EU and the US reached an agreement on new tariffs:

• A 15% import duty on most EU products

• A 50% duty on steel, copper, and aluminum (unchanged)

• Exceptions include certain medicines, chemicals, critical raw materials, and aircraft parts

• In return, the US will lower tariffs on cars and car parts from 27.5% to 15%

👉 Sectors in the Netherlands that will be hit hardest: agriculture, technology, machinery, and industry.

What Does This Mean for You?

Higher tariffs make your products less attractive in the US. This could lead to:

• Customers walking away or negotiating for lower prices

• Stronger competition, especially in sectors with many alternatives

• Reduced US demand, impacting transport, ports, and logistics providers

• The need to explore alternative export markets

What Can You Do Now?

Even though US trade policy remains unpredictable, you can take action:

• Strengthen customer relationships and openly discuss the impact

• Review prices and margins where needed

• Explore alternative markets outside the US

• Adjust inventory and delivery strategies

The Importance of the EU

This situation highlights the value of a strong European Union. Acting together, the EU can secure better trade deals and reduce dependency on a single partner. For Dutch entrepreneurs, this means:

• Greater negotiating power through the EU

• Better access to global markets via trade agreements

• Lower risk through a broader network of trading partners

Akomar Helps You Move Forward

At Akomar, we understand how international developments affect your business. That’s why we provide:

• Smart market analyses to anticipate trends

• Advice on alternative routes and cost-efficient strategies

• Personal guidance tailored to your situation

Don’t let geopolitics catch you off guard. With Akomar, you stay in motion – even when borders shift.